People
Start with the business, audience and website context.
Switch2SEO.com is an India-based SEO solutions provider. The existing company site describes a team focused on promoting websites in Google and other search engines using SEO techniques.
The current Switch2SEO site brings together SEO/SEM, PPC, social media, analytics, content management and blog management, with additional services for links, articles, video, e-commerce and on/off-page optimization.
The redesign keeps that breadth but gives each capability its own focused experience, clearer hierarchy and stronger calls to action.
Start with the business, audience and website context.
Define the target before selecting channels and tactics.
Connect search, content, paid and distribution work.
Review signals and use them to guide the next iteration.

The original site presents Switch2SEO as a professional team serving online businesses across multiple categories. This new presentation keeps the company story factual while making the experience easier to understand.
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